Small business investments State laws have been relaxed to make it easier for small business to raise start-up and growth financing from the public. Many investors view this as an opportunity to “get in on the ground floor” of an emerging business and to “hit it big” as the small ... Small Business Merchant Accounts A small business merchant account may be just what your company needs to edge out the competition. If your customer base is growing or they are asking increasingly for credit payment options as well as for information about your products and services, a ... Small Home Business: Effective Ways To Reduce Your Costs One of the advantages of conducting your own small business is you can significantly reduce your costs by controlling a few simple processes. Here are ten useful ways to reduce your business costs.1. Network With Non Competing BusinessesThis can present a ...
The Fifth Law of Gravitational Marketing for Small Businesses: The One Thing That Must Be Present In All Of Your Communication.
When someone is shopping for your product or service today, they have 1000 options. All the other competitors in town plus all the options online. With so many options, why in the world would a customer choose you? 99% of all small businesses and independent sales professionals can't answer that question. And if you can't answer it, how can you expect your customers to answer it? You have to create a reason. We call this reason a GPS or Gravitational Positioning Statement. A GPS is a COMPELLING statement someone would use to choose you over the 1000 other options they have available to them. A GPS is a buying preference, an irresistible offer and it needs to be good...Real Good. We call this a Gravitational Positional Statement because if yours is good enough, it can literally pull customers to you like gravity pulls objects to earth. Our marketing system can help you create a GPS that will give you a natural, powerful force that draws in customers in herds. WARNING: All the standard reasons and GPS concepts you are thinking about don't count. What do we mean by standard? You know the crappy ideas that most people come up with when they try to poop out a quick, simple answer to one of the biggest pieces of their marketing. Some bad examples of this would be... ** Your Customer Service ** Your Staff ** Better Selection ** Better Mousetrap Crap, Crap, Crap!!! You have to be better than that. Those are cliché junk statements that every small business and sales person uses and that every customer has been programmed to ignore. It doesn't work so don't even think about it.
--------------------------------------------------------------------------------------------- In the sixth Law of Gravitational Marketing for Small Businesses, we're going to explain a natural phenomenon that creates leads out of thin air. Don't tell David Copperfield we're doing this - he'll probably call it magic and steal our trick! *** You have only read a portion of the 15 Natural Laws of Gravitational Marketing for Small Businesses. To get your hands on more FREE marketing information, visit The Official Online Resource For Small Business Marketing Tips, Shortcuts and Secrets at www.GravitationalMarketing.com *** About the Author Jimmy Vee and Travis Miller are the creators of Gravitational Marketing and authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales."
