Featured Links

Other Topics
Sponsored Links





Quote of the Day

"In youth we run into difficulties. In old age difficulties run into us."

Beverly Sills



Recommended Products





 




 
Featured Marketing Articles

The 7 Components Of Effective Website Design And Marketing
1. Target Audience: (Who Buys From You?) The foundation of effective web marketing is the 'who.' Determining your target audience, their needs, wants, level of knowledge, goals, etc is critical to creating a website that will be effective at either lead ...

The Rich Jerk: a Marketing Odyssey, Part 3 - From Rich Jerk to Free Jerk
So far I've introduced you to the Rich Jerk, bought his ebook and reviewed it, you can read those other articles in the marketing section of this blog. I've also made two «interesting» affirmations: that I will launch a marketing offensive around the Rich ...

Understanding the power of viral marketing online
The story of how Hotmail moved from zero to a couple of million subscribers in a few months is one that is often told in many sites all over the net. However it is a story that many do not quite understand. If they understood it, we would be seeing many ...




Online Marketing Made Easy With SEO
 
When it comes to marketing your business online, you want to reach as many people as possible. For this reason, search engine optimization is very important to your business and making sure you can reach as many potential customers as possible.

There are two ways to go about this. One, you can hire a firm to submit your URL and web site information to hundreds of search engines every month for a year. This takes the effort out of your hands and you still get the desired results. However, this method costs money and if you are marketing on a tight budget, it might not be an option for you. Fortunately, this type of work does not need a professional and you can do it yourself. All you need to do is research all the search engines on the web and then submit your web page URL and information to them. By doing this you are making your web site
part of the search process of all the different search engines. This is important because most people use one search engine for all their searching needs and that is it. Because of this, you want to target as many search engines as possible in order to target as many potential customers as possible.

In addition to listing your URL with as many search engines as possible, you need to stay up to date on new search engines that other potential customers might use. By constantly getting your URL on these search engines you are increasing your chances of marketing your product or service.

Another important aspect to consider when it comes to search engine optimization is where your Web page ranks in the results. If your page is resulted as number 100, it is unlikely people will continue searching that far down the list of results. You want to make sure your page is returned at the top of the list, and there are several ways to ensure this. First, you will want to make sure your Web site contains a variety of keywords that people might search for when looking for your particular service or business. you will want to have relevant information about these keywords so that when people visit your Web page you have the information they were looking for. This is very important and should be given considerable attention. finally, once you have your Web page listed and full of useful information, you will want
to check regularly to make sure your web page is in the top search results. If not, you will need to modify your information to make sure it is. The best recommendation for search engine optimization is to maintain your Web pages and standing in the search engines as frequently as possibly. By doing so, you have everything to gain.





About the author:
Paul Jesse is the owner of Shea Marketing, published author, retired government employee, private pilot, and
lifetime student of Internet Marketing. He created sheamarketing.com to help those interested in working
from home on the internet. http://www.sheamarketing.com






Marketing News


Fox News

Chrysler marketing chief: Super Bowl ad was politically neutral
Detroit Free Press
By Brent Snavely Chrysler Chief Marketing Officer Olivier Francois firmly denied that “Halftime in America” Super Bowl ad was designed to send any kind of a political message nor was it intended as a statement of support for President Barack Obama's ...
Eastwood Spot Big Winner for UTD Marketing ProfessorNBC 5 Dallas-Fort Worth
Chrysler CMO on Snagging Clint Eastwood for Super BowlAdAge.com

all 2,387 news articles »

Globe and Mail

Groupon still spending big on marketing
MarketWatch
By Therese Poletti, MarketWatch SAN FRANCISCO (MarketWatch) — Groupon Inc. signaled that it doesn't plan any big acquisitions for a few months, but in its conference call with investors it said it's still going to be spending big on marketing, ...
Groupon 4Q Loss Narrows As Marketing Costs Decline; 1Q View UpbeatWall Street Journal
Groupon debuts results with surprise lossFinancial Times
Groupon fails to deliver: stock sinks in after-hours tradingMedill Reports: Chicago
Crain's Chicago Business -AdAge.com -Investor's Business Daily
all 378 news articles »

Marketing: 7 Lessons From Super Bowl Commercials
Patch.com
While spectators look forward to the commercials for entertainment purposes, I enjoy analyzing them from a public relations and marketing perspective to see if the company was on point with its strategy or if it failed miserably in promoting its brand.

and more »

Businesses Not Investing Enough To Make Social Media Effective
Industrial Distribution
WASHINGTON -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released "Marketing in Today's Economy"- the first SIIA publication to gather ...
Research Shows Social Media To Be An Effective Marketing ToolBusiness 2 Community
SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool ...MarketWatch (press release)

all 8 news articles »

The Next Web (blog)

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]
Mashable
Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That's according to a study conducted by the Content Marketing Institute, a marketing education and research company. In the past year, ...
Content Marketing Engages Customers and Enhances Your BrandBusiness 2 Community
Research and Markets: Marketing automation: a comprehensive guideBusiness Wire (press release)
Need to Reach Out to Leads? Blogging from a B2B PerspectiveResource Nation (blog)
Business Strata - Business News -The Next Web (blog)
all 7 news articles »