"The magnificence of mountains, the serenity of nature - nothing is safe from the idiot marks of man's passing."Loudon Wainwright
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6 Surefire Ways To Profit From Your Network Marketing Program
Making money through quality Network Marketing has become a very hot topic in today's Internet Marketing industry. I know it for sure, because as an Editor of Arigola e-Millionaire Newsletter which provides FREE Ad to my subscribers, I notice that the ...
The 9 WORST Internet Marketing Mistakes and How you can Avoid them like the Plaque!
“The 9 WORST Internet Marketing MistakesAnd How to Avoid Them Like the Plague!”© Copyright 2003 by Talbert Williams – www.leadsandtraffic.com Have you ever wondered how can you possibly figure out how to market your Internet business when you're ...
Your Marketing Image
================================================================= YOUR MARKETING IMAGE Neglect this, and your site will fail... ================================================================= Your Marketing Image Now we come to the most neglected part ...
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Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they “hate it.” At the very least, they'll tell me they don't think they are very good at it.
If you ask them why it is they feel this way, you're most likely to get some common responses such as:
"When do I have the time? I'm busy enough as it is."
"I don't know where to start."
"I don't know what to do."
"I've tried networking, but I don't ever get anything."
"I just don't have the gift of gab."
"I'm a _________, not a marketing or sales person."
When you ask those same professionals what it is that they like to do, you're likely to get something such as they love to solve problems or help their clients do something that they can't really do for themselves. They enjoy being able to provide valuable information to those who need it the most, their ideal clients.
What they don't understand is that positioning themselves as problem solvers is also a better approach to marketing.
Shift your focus from 'having to market and sell yourself and your services' to 'being a provider of information and a solver of problems for your ideal clients.' You'll not only enjoy the journey more, you'll actually become a better and more successful “marketer/seller.” That's right! Don't focus on trying to convince, persuade, or sell. Take the pressure off yourself. Provide information to help solve problems and provide solutions and you'll build more business.
People (including businesses) hire or buy services because they have a problem, pain, issue, or some other business or personal need that they don't have the time, the skills, or the inclination to address for themselves.
People and businesses realize they can't, and frankly don't want to do it all. Of course, you knew that. But why aren't they buying those services from you?
You see when you're marketing and selling, you tend to focus on trying to persuade and sell. You talk a lot about and share materials that are focused on who you ARE, what you HAVE, what you can DO, or what you KNOW. We most often market the features and services we want them to buy from us. I'm sure you've been there – trying to convince we have the capabilities, persuade that we're the best option, and sell the features and benefits of our service(s). What doesn't get explained is what they GET from working with you.
Many business owners believe it's a numbers game. We're led to believe that if we tell enough people, eventually someone will recognize the value and say, “Hey, that's just what I've been looking for.” But this leads to a lot of rejection. No wonder you don't enjoy marketing yourself.
Shift your focus. Clearly articulate the problem or problems that you want to help your ideal clients solve when communicating with prospects and referral sources and they will begin to listen. Then, if you can demonstrate credibly that you can provide a solution to that problem, they'll want to know more. You're going to enjoy the process a whole lot more and you'll be amazed at how much more successful you'll be!
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When Marketing Links Web and TV DramasNew York Times“Our business is certainly with customers, but our business also is with Wall Street, and with the ecosystem of technology developers,” said Esther Lee, senior vice president for brand marketing and advertising at AT&T. Now AT&T is introducing a ... |
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Myrtle Beach Chamber's marketing is workingWMBFMYRTLE BEACH, SC (WMBF) – Positive news swirled at the 2012 Myrtle Beach Chamber marketing update meeting. Member of the chamber say marketing efforts are working and the proof is in the numbers. ForMore >> Positive news swirled at the 2012 Myrtle ...and more » |
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