"I adore the theater and I am a painter. I think the two are made for a marriage of love. I will give all my soul to prove this once more."Marc Chagall
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Cheap and Easy Marketing
As a small business owner, I know that finding the rightcombination of advertising techniques and marketing strategiesis key to getting the beginnings of a solid customer base.People have to have heard about your business before they canpatronize it, ...
Marketing vs. Business Brochures
Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other hand, is ...
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and ...
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One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."
Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity.
What reporters want is a story – a smaller piece of information that is likely to hold their attention and help their readers, viewers or listeners.
Help the media slice and dice your professional knowledge into bits they can use. Pre-slice and dice it for them. Because when you do, you increase our odds of getting publicity.
Why attempt such alchemy ourselves? Aren't those reporter-types the experts on doing that? Why not just “put it all out there” and let the media take it from there?
No! Because it's you, not they, who know your own stuff the best. And it's far easier for you to understand how they work than it is for them to pick out the right nuggets of pertinent information from your entire, lifelong accumulation of subject-matter expertise. (After all, today they're reporting on the tax law, tomorrow it's on to new trends in the insurance industry.)
So, your first job: create your very own story.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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When Marketing Links Web and TV DramasNew York Times“Our business is certainly with customers, but our business also is with Wall Street, and with the ecosystem of technology developers,” said Esther Lee, senior vice president for brand marketing and advertising at AT&T. Now AT&T is introducing a ... |
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Myrtle Beach Chamber's marketing is workingWMBFMYRTLE BEACH, SC (WMBF) – Positive news swirled at the 2012 Myrtle Beach Chamber marketing update meeting. Member of the chamber say marketing efforts are working and the proof is in the numbers. ForMore >> Positive news swirled at the 2012 Myrtle ...and more » |
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