"I am extraordinarily patient, provided I get my own way in the end."Margaret Thatcher
|
| |
Effective Marketing Methods Using Color Brochure
Brochures are the marketing tools that many companies get printed to distribute to their prospects. These brochures carry you marketing messages and also showcase your products and services. As marketing medium brochures should have quality to attract ...
The 7 Best Internet Marketing Solutions without Overspending
The Internet has created a truly global marketplace. It has become important for companies to further expand their market and their consumer targets. In order to take advantage of the growing demand for online business you need to look at your different ...
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and ...
|
|
|
| |
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
6. Exclusivity
During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.
Being the only game it town offering a product in demand - without any real competition - is a great position to be in.
However, I wouldn't do it the way they do it. I wouldn't 'force' people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food.
Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else.
When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you.
7. The Principle of Consensus and "Herd Mentality"
If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up."
If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.
He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.
How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
To read the rest of this special report, you can download it here:
http://www.trafficstrategiesonsteroids.com/popcorn.pdf
(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.)
*** 3 Easy Steps To Make Money Online *** Launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now...guaranteed! Click Here To Find Out How You Can Make Money Online.
|
|
|
|
|
|
 |
When Marketing Links Web and TV DramasNew York Times“Our business is certainly with customers, but our business also is with Wall Street, and with the ecosystem of technology developers,” said Esther Lee, senior vice president for brand marketing and advertising at AT&T. Now AT&T is introducing a ... |
|
Myrtle Beach Chamber's marketing is workingWMBFMYRTLE BEACH, SC (WMBF) – Positive news swirled at the 2012 Myrtle Beach Chamber marketing update meeting. Member of the chamber say marketing efforts are working and the proof is in the numbers. ForMore >> Positive news swirled at the 2012 Myrtle ...and more » |
|
