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Featured Marketing Articles

For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about having contacts in the media.Or about writing a great press release.In the end, it's about one thing: it's about you.You, and the knowledge and expertise you share every day with your ...

Multilevel Marketing - Good Or Bad?
Copyright 2005 MHG Consulting If you've ever dreamed of running your own business from home, whether on a full or part-time basis...and are good with people but have very little business knowledge, then Multilevel Marketing (MLM) may be for you. This is ...

Six Marketing Tips for Trade Show Success
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition. The following ...




Five Proven Methods for Internet Marketing Success
 
Copyright 2005 Glenn McDonald

There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet.

1. One thing that appeals to everyone is “free.” If it is free people will take it. Think of the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Of course not! But you take it simply because it is free and someone is nice enough to offer it to you. The same principle applies with information or services offered from your website. You can send out free newsletters or offer a free trail period. One popular thing that is being given away now are free credit reports or free PC scans. These freebies are what we in the marketing field like to call teasers. After running the free credit report or PC scan we alert the customer if there is something found on their credit record or PC and then offer to show them what it is or repair the problem for a price. This can be an effective way to get information to your potential customers, create sales or to generate traffic to your site.

2. Your website contains information about a service or product that you are very knowledgeable about. You can use this knowledge to generate traffic to your site by writing articles in your area of expertise and having them published in an ezine or an article information site. The most effective way to use these articles is to write them for free and ask in return that the publisher allow you to include a byline. A byline is a very short summary of the author, their credentials and their website. Your byline is a way that readers will come to know you as an expert on the topic and will in turn come to trust your site as a source of credible information.

3. Some search engines will allow a website to purchase their ranking. This is an excellent Internet marketing technique in that it is effective and inexpensive. In the pay-per-click programs, website are only billed for those who actually visit the page, unlike banner ads which may be seen by millions but only used by a few. When using the pay-per-click program you are asked to choose keywords and when those are entered your site will appear and if the surfer chooses to view your site, you are billed for that click. Many pay-per-click programs will offer other benefits as well, such as updated lists of commonly used keywords.

4. You should remember that others are in the same boat as you. You can choose to network with those who have similar marketing ideas. When networking you will be able to share links and refer customers to each other. You should always be very cautious when choosing a networking partner as everything that you recommend is a reflection of yourself or your product and therefore, you should be certain that your networking partner is a reputable source of information.

5. Simply because your website is online, doesn't mean that all your advertising should be. Advertise in newspapers, TV, the radio or you can even send out a press release to get your information to thousands of people all over the country.
Glenn McDonald can help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit: http://www.AutoProfitCash.com/pips.html



Marketing News


Mobile Marketing on Track for Rapid Adoption in 2012 According to StrongMail ...
San Francisco Chronicle (press release)
Mobile marketing programs and budgets are projected to increase, but many businesses are still held back by lack of strategy and resources Redwood City, CA (PRWEB) May 23, 2012 StrongMail, a leading provider of digital marketing solutions for email, ...
StrongMail Partners With Mobile Marketing Leader VeltiMarketWatch (press release)

all 19 news articles »

When Marketing Links Web and TV Dramas
New York Times
“Our business is certainly with customers, but our business also is with Wall Street, and with the ecosystem of technology developers,” said Esther Lee, senior vice president for brand marketing and advertising at AT&T. Now AT&T is introducing a ...


ReadWriteWeb

Oracle Buys Vitrue For Social Marketing
InformationWeek
Vitrue could provide the social marketing hook to drive sales into RightNow and Oracle's CRM systems. Oracle will enter the social media publishing and campaign management market with the acquisition of Vitrue, the company announced Wednesday.
Oracle Buys VitrueMarketWatch (press release)
Oracle Buys Cloud Marketing Platform VitrueABC News
Facebook Marketing Platform Vitrue Scooped Up By OracleAllFacebook
eWeek
all 72 news articles »

Myrtle Beach Chamber's marketing is working
WMBF
MYRTLE BEACH, SC (WMBF) – Positive news swirled at the 2012 Myrtle Beach Chamber marketing update meeting. Member of the chamber say marketing efforts are working and the proof is in the numbers. ForMore >> Positive news swirled at the 2012 Myrtle ...

and more »

Marketo Introduces First Integrated Solution for Social Marketing Automation
Sacramento Bee
By Marketo SAN FRANCISCO, May 23, 2012 -- /PRNewswire/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 (#MUS12), Marketo President and CEO Phil Fernandez announced that Marketo is ushering in a new era of marketing automation with the ...
Marketo Takes Marketing Automation to Social MediaADOTAS
Marketo Wants To Add A Social Boost To Every Marketing CampaignCentralia Chronicle

all 10 news articles »