"When I am finishing a picture, I hold some God-made object up to it - a rock, a flower, the branch of a tree or my hand - as a final test. If the painting stands up beside a thing man cannot make, the painting is authentic. If there's a clash between the two, it's bad art."Marc Chagall
|
| |
Get Out Of Debt With These Budget Building Secrets
Many people dread the task of building a budget because they view it as overwhelming and frustrating. But it will make the job easier if you look at it in another way; the only way to financial freedom. Do you feel as though there is no way to get out of ...
Low Budget Horror Stories
Filmmakers have found the horror genre to be a potentially low budget, high profit way of breaking into the business. Standing in a long line at a hardware store, Tobe Hooper imagined taking a chainsaw off the wall and cutting his way to the front, ...
Shoe String Budget Part One--Fixed Expenses
It's that time of month, you are out of money but the bills are still arriving in the mail box. Getting control over your fixed expense is more than just writing down a list of what bills need to be paid and when. .First, list all fixed expenses, such as ...
|
|
|
| |
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel, print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.
"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc.com) based in Ft. Lauderdale, Florida.
Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that, "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in the program and offer these deeply discounted PR services to their members."
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.
Schmidt also noted, "With almost nine out of ten manufacturers employing less than fifty employees, tight margins, global competitiveness, and enticing spending alternatives, PR is often relegated to the "back burner."
Manufacturer neglect, prompted the development and launch of the intensive Manufacturing PR Media Blitz' program, a 90--day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.
TR Cutler 954-486-7562 www.trcutlerinc.com trcutler@trcutlerinc.com
# # #
About the Author
Professional Marketing Firm
|
|
|
|
|
|
|
